Empowering Medical Aesthetics Practices to Thrive
Running a medical aesthetics practice is challenging. Between earning patient trust and staying ahead in a competitive market, growth can feel out of reach. That’s where AestheticEdge, a division of LeadWorks, comes in.
We specialize in building holistic marketing strategies designed specifically for plastic surgeons, dermatologists, and med spas. With our data-driven insights and AI-powered tools, we’ll expand your brand’s reach, create measurable results, and drive more patients to your door.


Scott Regan, MBA, MHSA
- Founder and Managing Partner
- 10+ years as COO for a thriving plastic surgery practice with two med spa locations
- Former large-hospital COO
- 35+ years in healthcare leadership roles
- Author of “The Marketer’s Guide to Growing Medical Aesthetics Volume”
- Professional Certified Marketer, American Marketing Association
- Certified Digital Marketing Professional, Digital Marketing Institute
- Certified Lean Six Sigma Black Belt, Juran Institute

Whitney Higdon
- Partner
- 10+ years medical aesthetics experience
- Author of “The Digital Marketing Playbook for Medical Aesthetics Practices”
- Professional Certified Marketer, American Marketing Association
- Certified Digital Marketing Professional, Digital Marketing Institute

Your Trusted Partner for Sustainable Growth
Some agencies throw out big numbers to hook you, then vanish when the leads don’t convert. We start with your goals, build a plan you can trust, and stick around to refine it.
We combine deep industry knowledge with certified marketing expertise to deliver sustainable growth. Unlike other agencies, we prioritize trust, profitability, and long-term success over quick gimmicks.
Why Medical Aesthetics Practices Trust Us
We don’t just market a practice; we cultivate a reputation. By blending high-level strategy with personal care, we help you connect with patients authentically, giving you an AestheticEdge.
Holistic & Integrated
Programs
Say goodbye to disjointed campaigns. We combine branding, SEO, social media, and local outreach to create seamless, all-in-one strategies.
Measurable Results You Can Trust
Using data-driven strategies, we show the numbers behind your growth. View trends and measure ROI without any guesswork.
Transparent, No-Gimmick Marketing
No inflated promises or hidden fees. Our approach is honest, clear, and focused entirely on helping your practice succeed.
Respect for Your Brand’s Identity
Every practice has its unique personality – and we respect that. Our tailored campaigns reflect who you are while building visibility within your community.
AI Meets Industry
Expertise
Powered by cutting-edge AI and backed by the knowledge of an experienced medical aesthetics marketing team, you’ll get a strategic edge on the competition.
Your Challenges, Solved – For Free
Struggling to grow your practice while competitors dominate online? Feeling overwhelmed by complex marketing strategies that overpromise and underdeliver
We understand the unique challenges of running a medical aesthetics practice. From branding and SEO to multi-channel campaigns, we’ll help your practice become the go-to choice in your community.
And here’s the best part – we’ll prove it first.
Request a Free Website and Google Search Audit, and we’ll show you exactly where your marketing is leaking money and how we can fix it. No strings attached, just actionable insights to help you grow.
Our Proven Process for Growing Your Practice
1.
Discover Your Brand’s Unique Voice
We begin by learning everything about your practice to ensure every campaign feels authentic and personal.
2.
Build Your Marketing Foundation
From SEO to social media to branding, we craft strategies that grow your reach and build trust with target patients.
3.
Track Performance with Data
Monitor the success of every campaign with transparent reporting to measure your ROI in real time.
4.
Drive Results & Refine
Watch your patient bookings increase while we continuously optimize your campaigns to ensure sustainable results.
Get Expert Insights with Your Discovery Call
Book a discovery call, and we’ll send you a copy of Scott’s or Whitney’s book – “The Marketer’s Guide to Growing Medical Aesthetics Volume” or “The Digital Marketing Playbook for Medical Aesthetics Practices” packed with actionable strategies to grow your practice.
Don’t just manage your practice. Build your legacy.
